Project
Campaign
2024
Lifeguard Blue
( Client )
North Current
( Year )
2024
( Role )
Photography & direction
( Location )
Lugano
Brief
Swimwear shot at peak heat, when colour stops being subtle: blue sky, red towers and nowhere to hide from the sun.
Process
A week by the lake, following the light from the pool at noon to the terrace at dusk.
Result
An editorial of sixteen pages and a set of prints for the hotel's rooms.
Credits
Styling — Chiara Moretti · Assistant — Luca Bianchi
